The first one SOLD OUT in Mexico, the second one was near capacity in Nashville, Tennessee…you will NOT want to miss the 2018 class. Our alumni are anxiously awaiting the announcement - we think they are addicted to #vacationrentalbootcamp.
Check out the massive agenda below:
AGENDA Day 1
Boots on the Ground
Boots on the Ground
- Social Media Calendar
Boots on the Ground Hospitality
- Bed Making
- Towel Folding
- Best practices
Photography and Video
- Facebook Live
- Using your smartphone
- Video clips for social media
- Facebook biz page
- Facebook targeted ad
- Facebook groups
- Set up MailChimp
- Best practices for newsletters
- Create your first newsletter in MailChimp
Boots on the Ground
- One on one with instructors
- Answering Inquiries
- Digital Welcome Books (Touch Stay)
- Key Correspondence
- Check-in follow up
- Check-out follow up
- Personal website options
Ask us Anything
- Open workshop hours and one on one time
Agenda and times are subject to change as we tweak the schedule.
2018 Vacation Rental Boot Camp
- Fall 2018 | October 4-8, 2018 | Santa Cruz, California
- Fall 2019 | TBA
Travelers are demanding an experience, not just a bed to place their head. Stand out from the crowd of properties with your marketing.
As a small business owner, you may not have a cohesive marketing plan and are one who relies on listing sites to fill your calendar.
It is time to pivot - to truly master your business.
Marketing is key to getting your vacation rental in front of people who want to experience your place and your area.
With the VR Boot Camp, you will begin to see yourself as a “set director” for a vacation, adding vacation to your home.
Marketing may feel scary to you.
We will walk you through each step of marketing in the VR Boot Camp:
Create a marketing plan
Refine property descriptions and headlines
Set up social media accounts
Write your first email newsletter
Travelers are looking for experiences, not 2 beds/2 baths.
And you will deliver an unforgettable experience to your guests, one that they will talk about for years to come.
People are eager for a vacation. You will learn how to lead them to the vacation of their heartfelt desires, step-by-step, through their internal objections, until they feel compelled to give you their credit card number.
We would not be on this successful venture-journey without your expert guidance. Boot Camp was the turning point. And you can quote us!
We are sticking on message with little flail-moving to more independence in this fun, exciting world of vacation rental, Mahalos to you!
You will learn how to write a compelling headline and words that trigger powerful emotions in future guests.
Your copy is really a love letter to your guests’ weary souls.
Listing sites are not evil and should still be an important part of your business plan.
We will cover a 10 point checklist so you can see where you excel and what areas you need to give some more attention to.
Then, we will tackle those areas together.
The average vacation rental sold in 2015 in the United States for $192,000. If you spent nearly $200k on a coffee shop, I bet one of the first things you would do is to get a website.
Yet websites is an area where many owners fail.
Guests see you as a professional if you have invested the time and funds into a website. In addition, you have unlimited space to talk up not only the experience you offer, but the experience your area offers.
There are only a few options we highly recommend for personal websites, depending on your needs as an owner:
a robust WordPress site
Tyann’s beautiful OnePage (this site is built on it)
a few high capability software solutions
We will cover the benefits and the disadvantages of each choice, helping you decide what the right fit is for your business.
And if you are highly motivated, you can choose to even leave the VR Boot Camp with your new website live.
You will spend focused time in small groups, with laptops out, to finally crack the code to Facebook and YouTube marketing, the two highest ROI social media platforms for travel.
We will also touch on Pinterest and a free tool to make your own memes.
What’s a meme, you ask? No worries, we have got your covered!
Because movement captures eyes, you will learn how to use a free tool to create movies out of your photos, and we will build a campaign directed at your ideal guest using highly targeted Facebook tools.
Since Facebook knows everything about everyone already, you will harness that power to get your vacation rental property in front of interested future guests for a fraction of the cost of those who go at it alone, with much better results.
Simply the most effective marketing campaign around, email marketing will become part of your marketing plan.
After this session, you will come away with a free MailChimp account and a newsletter template. In just a few easy steps, you will gather all of the email addresses from those who have inquired about your property from listing sites as well as those who have booked through your HomeAway account.
You will also leave the VR Boot Camp armed with future email newsletters that you simply tweak for your own property, send to your email list, and enjoy their beautiful effectiveness.
This vacation rental boot camp exceeded my expectations.
It was jampacked with helpful information taught by successful vacation rental owners with complimentary expertise.
The opportunity to devote time to learn and network with just a few other owners was well worth the cost.
Are you heaping on the warm fuzzies or treating them like unwelcome houseguests?
With our toolkit of hospitality “must-dos” and live demonstrations, you can ensure your guest’s first word when they step through the door is “Ooooo!” and not “Oh.”
At the VR Boot Camp, we will not only tell you how to be hospitable, but we will show you hospitality.
You will love learning by immersion.
Do you speak linens? After our VR Boot Camp, you will!
We will talk about the best sheets, towels and blankets in the biz, and how to tuck and fold like a hospitality professional. Follow our tips and we guarantee guests will mention your attention to detail in their reviews.
The “little things” are the next frontier of successful vacation rentals.
Learn which amenities should you make standard at your property…and which you can skip to save some money.
We may even send you home with a certificate of excellence.
The 1 Day Mini Boot Camp is a Boots on the Ground workshop for doers.
Includes instruction, breakfast and lunch, goodies, hands-on help, and access to our exclusive secret Facebook group.
8:00am - 5:00pm
(includes breakfast and lunch)
PHOTOGRAPHY and VIDEO Learn how to use your smartphone to create images and video to use for marketing your vacation rental properties.
- Using your smartphone
- Editing with smartphone apps
- Video clips for social media
- Facebook Live
GRAPHIC DESIGN Step-by-step instructions on how to create beautiful marketing graphics.
- Canva (both on your laptop and on your smartphone)
INSTAGRAM The best social media platform for vacation rental marketing, and we want you to end your day knowing how to harness its power for your own marketing success.
- Set up an account
- How to post your best photos and videos
- Use hashtags and tag users
- Best practices and user etiquette
- Basics of marketing on Instagram
ASK US ANYTHING Yes, you get to ask us anything at all. Grill us on our personal hospitality, marketing, workflow, best practices, and tools we use for our own properties.
TEACHERS Tyann Marcink and Alanna Schroeder, industry leaders and creators of VR Mastered.
UPCOMING EVENTS 2018 | SAN ANTONIO, May 19th (we had an incredible group!) 2019 | TBD
We know you have questions.
We have answers.
When is the next VR Boot Camp?
- October 4-8, 2018 in Santa Cruz, California
- Mini Boot Camp is finished for 2018, but 2019 dates are in the works
Where will we stay during the VR Boot Camp?
Our host hotel (Paradox) for boot camp will set aside a block of rooms at a great rate just for us. You can book your room with the special group rate (highly recommended) or feel free to make lodging accommodations where you feel most comfortable.
May I bring my spouse/significant other/best friend/teammate?
Yes! If they plan to attend the Boot Camp, we have a special price for spouses and teams. If they want to just hang out as a tourist while you are at the Boot Camp, they don’t need a Boot Camp spot. If they are going to share your room, there is no additional room charge. Basically, bring someone with you for more fun at a low cost!
Can I stay longer in the location for a little vacation?
Absolutely! We encourage you to do so. If you want to add extra nights to your hotel room at the group rate, call the hotel at 831-425-7100 and ask for Reservations.
What is the best way to get to Vacation Rental Boot Camp?
- Driving: Enter Paradox Hotel in Santa Cruz as your destination, stop at the gas station for a full tank of gas and full bag of road trip munchies, and we will see you there.
- Flying: The nearest airport is San Jose, California (SJC). It is approximately 45 minutes from the host hotel. We suggest either a shuttle like Super Shuttle or renting a car for the brief drive.
Do you have industry companies who believe in you enough to sponsor the education at VR Boot Camp?
Yes, we do! Please visit them and let them know we sent you over. We will be teaching the advantages of using these companies at our boot camp as well.
My favorite adventures took me down the face of a slippery cliff off the Na Pali Coast in Kauai and into a secret cave with 20 sleeping sea turtles, dangled my feet from the edge of the Waimea Canyon, and kayaked into the bio luminescence in Grand Cayman.
I am co-creator of VR Mastered vacation rental boot camp for hosts, the worldwide Community Ambassador for Touch Stay digital guidebooks, as well as teach the vacation rental niche to photographers.
My passion for photography and the vacation rental industry truly makes my eyes sparkle, and I love speaking on photography and the guest experience at vacation rental conferences.
Considered the industry leader in vacation rental photography, I also have the advantage of the property owner’s viewpoint, as I have 5 properties in Missouri: 2 large homes in Branson, 1 small home in Union, and 2 unique homes in Marthasville. I have hosted over 10,000 guests since 2007.
I have written two books and created a video course on vacation rental photography as well as teach workshops on the subject and presented at industry conferences, including:
Vacation Rental World Summit
Vacation Rental Success Summit
See the articles I have written for HomeAway and other companies and magazines here.
Follow my adventures, photography tips, and vacation rental insights at tyannmarcink.com.
I am a writer and travel marketer who has worked with vacation rental owners and managers on every continent but Antarctica (someday!). My copywriting agency, Guest Hook, helps vacation rentalists with their copy, content marketing, branding and marketing strategy. Before Guest Hook, I worked as a college writing instructor.
I am the founder of BuildUp Bookings, a digital marketing agency that creates winning digital marketing campaigns for travel & accommodations brands.
Have a question about VR Mastered, the educational boot camp, or video courses that is not covered in our FAQ?
Please contact us whichever way is easiest for you: