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VR Mastered

Passionate and powerful education in the vacation rental industry

Passionate and powerful

You are passionate.

You want your guests to experience your country, your city, your neighborhood, and your property in such a way that they will smile broadly with every memory of their stay with you.

You are powerful.

You have the power to create an experience for your guests that is beyond wonderful or that is horrifically deplorable.

You can use your passion and power to touch the lives of your guests

VR Mastered will teach you:

  • how to harness your passion and power
  • how to market your delightful experience
  • how to deliver your enchanting experience to your guests

VR Mastered Boot Camp


Get it done

Come with questions.
Leave with things done.

This is not your normal conference or meet up where the presenters present and the attendees attend.

You will learn.
You will make a task list.
We will do - together.

You will learn and do

We know it is tough to navigate the vacation rental industry as an owner and property manager.

We have been through it ourselves and are still doing it, making our way through the changes, adapting and pivoting with the industry.

We have made our mistakes and our successes.

Now you can take advantage of our experiences.

testimonial photo

I attended with the goals of shortening my learning curve in a new industry and ensuring a strong start for my budding business.

No question, those goals were met.

I would highly recommend boot camp for any host, new or seasoned, who wants to create some serious momentum in their vacation rental business.

Vacation Rental Boot Camp

Get the FULL Vacation Rental Boot Camp

October 24-28, 2019

The first one SOLD OUT in Mexico, the second one was near capacity in Nashville, Tennessee, and the third one in Santa Cruz was a blast…you will NOT want to miss the 2019 boot camp. Our alumni are anxiously awaiting the announcement - we think they are addicted to #vacationrentalbootcamp.

Check out the massive agenda below:

Day 1


Boots on the Ground
- Marketing
- Storytelling
- Keywords

Day 2

Boots on the Ground
- Social Media Calendar
- Canva
- Instagram
- Pinterest

Day 3

Boots on the Ground
- Bed Making
- Towel Folding
- Best practices

Photography and Video
- Facebook Live
- Using your smartphone
- Video clips for social media
- Youtube

Facebook Ads
- Facebook biz page
- Facebook targeted ad
- Facebook groups

- Set up MailChimp
- Best practices for newsletters
- Create your first newsletter in MailChimp

Day 4

Boots on the Ground
- One on one with instructors
- Headlines
- Thumbnails
- Descriptions

Day 5

- Answering Inquiries
- Booking
- Digital Welcome Books (Touch Stay)
- Properly
- Key Correspondence
- Check-in follow up
- Check-out follow up
- Reviews

- Personal website options

Ask us Anything
- Q&A - Open workshop hours and one on one time

Agenda and times are subject to change as we tweak the schedule.

2019 Vacation Rental Boot Camp
- Fall 2018 | October 4-8, 2018 | Santa Cruz, California
- 2020 | TBA
- 2021 | TBA



Travelers are demanding an experience, not just a bed to place their head. Stand out from the crowd of properties with your marketing.

As a small business owner, you may not have a cohesive marketing plan and are one who relies on listing sites to fill your calendar.

It is time to pivot - to truly master your business.

Marketing is key to getting your vacation rental in front of people who want to experience your place and your area.

With the VR Boot Camp, you will begin to see yourself as a “set director” for a vacation, adding vacation to your home.

Marketing may feel scary to you.

We will walk you through each step of marketing in the VR Boot Camp:

  • Create a marketing plan
  • Refine property descriptions and headlines
  • Set up social media accounts
  • Write your first email newsletter

Travelers are looking for experiences, not 2 beds/2 baths.

And you will deliver an unforgettable experience to your guests, one that they will talk about for years to come.

People are eager for a vacation. You will learn how to lead them to the vacation of their heartfelt desires, step-by-step, through their internal objections, until they feel compelled to give you their credit card number.

testimonial photo

We would not be on this successful venture-journey without your expert guidance. Boot Camp was the turning point. And you can quote us!

We are sticking on message with little flail-moving to more independence in this fun, exciting world of vacation rental, Mahalos to you!

Listing sites

You will learn how to write a compelling headline and words that trigger powerful emotions in future guests.

Your copy is really a love letter to your guests’ weary souls.

Listing sites are not evil and should still be an important part of your business plan.

We will cover a 10 point checklist so you can see where you excel and what areas you need to give some more attention to.

Then, we will tackle those areas together.


The average vacation rental sold in 2015 in the United States for $192,000. If you spent nearly $200k on a coffee shop, I bet one of the first things you would do is to get a website.

Yet websites is an area where many owners fail.

Guests see you as a professional if you have invested the time and funds into a website. In addition, you have unlimited space to talk up not only the experience you offer, but the experience your area offers.

There are only a few options we highly recommend for personal websites, depending on your needs as an owner:

  • a robust WordPress site
  • Tyann’s beautiful OnePage (this site is built on it)
  • a few high capability software solutions

We will cover the benefits and the disadvantages of each choice, helping you decide what the right fit is for your business.

And if you are highly motivated, you can choose to even leave the VR Boot Camp with your new website live.

Social Media

You will spend focused time in small groups, with laptops out, to finally crack the code to Facebook and YouTube marketing, the two highest ROI social media platforms for travel.

We will also touch on Pinterest and a free tool to make your own memes.

What’s a meme, you ask? No worries, we have got your covered!

Because movement captures eyes, you will learn how to use a free tool to create movies out of your photos, and we will build a campaign directed at your ideal guest using highly targeted Facebook tools.

Since Facebook knows everything about everyone already, you will harness that power to get your vacation rental property in front of interested future guests for a fraction of the cost of those who go at it alone, with much better results.

Email newsletters

Simply the most effective marketing campaign around, email marketing will become part of your marketing plan.

After this session, you will come away with a free MailChimp account and a newsletter template. In just a few easy steps, you will gather all of the email addresses from those who have inquired about your property from listing sites as well as those who have booked through your HomeAway account.

You will also leave the VR Boot Camp armed with future email newsletters that you simply tweak for your own property, send to your email list, and enjoy their beautiful effectiveness.

testimonial photo

This vacation rental boot camp exceeded my expectations.

It was jampacked with helpful information taught by successful vacation rental owners with complimentary expertise.

The opportunity to devote time to learn and network with just a few other owners was well worth the cost.

Photography and Video


Important and elusive.

We will show you how to conquer one of the most important aspects of your marketing plan.

And bonus, you will get a professional head shot done by Tyann Marcink ($200 USD value).


Travelers are drawn to video.

We will teach you how to make short video clips perfect for your social media posts that will engage travelers looking to become your guests.

But not just record them on your smartphone. We will sit down and do quick edits to add music and text to engage viewers.



Guests will remember how you make them feel.

Are you heaping on the warm fuzzies or treating them like unwelcome houseguests?

With our toolkit of hospitality “must-dos” and live demonstrations, you can ensure your guest’s first word when they step through the door is “Ooooo!” and not “Oh.”

At the VR Boot Camp, we will not only tell you how to be hospitable, but we will show you hospitality.

You will love learning by immersion.


Do you speak linens? After our VR Boot Camp, you will!

We will talk about the best sheets, towels and blankets in the biz, and how to tuck and fold like a hospitality professional. Follow our tips and we guarantee guests will mention your attention to detail in their reviews.


The “little things” are the next frontier of successful vacation rentals.

Learn which amenities should you make standard at your property…and which you can skip to save some money.

We may even send you home with a certificate of excellence.

Get first dibs on the limited spots

Mini Boot Camp

a single day to hone your marketing skills

1 Day Mini Boot Camps

The 1 Day Mini Boot Camp is a Boots on the Ground workshop for doers.

Includes instruction, breakfast and lunch, goodies, hands-on help, and access to our exclusive secret Facebook group.

8:00am - 5:00pm (includes breakfast and lunch)

Learn how to use your smartphone to create images and video to use for marketing your vacation rental properties.
- Using your smartphone
- Editing with smartphone apps
- Video clips for social media
- Youtube
- Facebook Live

Step-by-step instructions on how to create beautiful marketing graphics.
- Canva (both on your laptop and on your smartphone)

The best social media platform for vacation rental marketing, and we want you to end your day knowing how to harness its power for your own marketing success.
- Set up an account
- How to post your best photos and videos
- Use hashtags and tag users
- Best practices and user etiquette
- Basics of marketing on Instagram

Yes, you get to ask us anything at all. Grill us on our personal hospitality, marketing, workflow, best practices, and tools we use for our own properties.

Tyann Marcink and Alanna Schroeder, industry leaders and creators of VR Mastered.



We know you have questions.

We have answers.

When is the next VR Boot Camp?
- October 4-8, 2018 in Santa Cruz, California
- Mini Boot Camp is finished for 2018, but 2019 dates are in the works

Where will we stay during the VR Boot Camp?
Our host hotel (Paradox) for boot camp will set aside a block of rooms at a great rate just for us. You can book your room with the special group rate (highly recommended) or feel free to make lodging accommodations where you feel most comfortable.

May I bring my spouse/significant other/best friend/teammate?
Yes! If they plan to attend the Boot Camp, we have a special price for spouses and teams. If they want to just hang out as a tourist while you are at the Boot Camp, they don’t need a Boot Camp spot. If they are going to share your room, there is no additional room charge. Basically, bring someone with you for more fun at a low cost!

Can I stay longer in the location for a little vacation?
Absolutely! We encourage you to do so.

What is the best way to get to Vacation Rental Boot Camp?
Drive, fly, walk, bike, ride the train…whichever is easiest for you!

Do you have industry companies who believe in you enough to sponsor the education at VR Boot Camp?
Yes, we do! Please visit them and let them know we sent you over. We will be teaching the advantages of using these companies at our boot camp as well.

The Distinguished Guest

Vacation rental and boutique hotel supplies
Check it out now

Tyann Marcink

Abandon boring…
Photography, websites, mentoring, and more
Read more

Proper Insurance

Vacation Rental Insurance For Homeowners
Get a quote now


A comprehensive booking engine, built by people who own and know vacation rentals. Manage all your properties from one dashboard, from 1 to 100’s.


Providing the Tools and People for the Best in Short Term Rental Cleaning
See how it works


We’re giving people the power to know the noise level at their property anytime, anywhere.
See how it works


The easiest place to research, find, or sell short-term rental investment properties.
See it now

Touch Stay

Digital guidebooks to make your guests happy. Use code VRM10 for 10% off.
See it now

Home Sweet Anywhere

A memoir by Lynne Martin
Get your copy now

We know you may have even more questions, and we have more answers.

Please send us an email:


the industry experts who are teaching


Read about #vacationrentalbootcamp in industry news articles:

VRM Intel

Read the story

Our Co-founders

Alanna Schroeder

Happiness is a well-made bed.

That’s my mantra as founder of The Distinguished Guest, a hospitality supplier for vacation rentals. Your guests want a hotel-quality experience…and yep, it starts in bed!

(The Distinguished Guest also supplies bath amenities, swimming pool goodies, and more.)

I’m also a property owner: I have been managing two 5-star vacation rentals for 10 years in Tahoe and Kauai.

My mission is to share deals I have found on simple, quality products that make turnovers a little easier for managers and travel a little more beautiful for guests.

Tyann Marcink

My favorite adventures took me down the face of a slippery cliff off the Na Pali Coast in Kauai and into a secret cave with 20 sleeping sea turtles, dangled my feet from the edge of the Waimea Canyon, and kayaked into the bio luminescence in Grand Cayman.

I am co-creator of VR Mastered vacation rental boot camp for hosts, the worldwide Community Ambassador for Touch Stay digital guidebooks, as well as teach the vacation rental niche to photographers.

My passion for photography and the vacation rental industry truly makes my eyes sparkle, and I love speaking on photography and the guest experience at vacation rental conferences.

Considered the industry leader in vacation rental photography, I also have the advantage of the property owner’s viewpoint, as I have 5 properties in Missouri: 2 large homes in Branson, 1 small home in Union, and 2 unique homes in Marthasville. I have hosted over 10,000 guests since 2007.

I have written two books and created a video course on vacation rental photography as well as teach workshops on the subject and presented at industry conferences, including:

  • Vacation Rental World Summit
  • Vacation Rental Success Summit
  • VRMA East
  • Florida VRMA
  • HomeAway Summits

See the articles I have written for HomeAway and other companies and magazines here.

Follow my adventures, photography tips, and vacation rental insights at tyannmarcink.com.

Our 2018 Guest Industry Experts

Jessica Vozel

I am a writer and travel marketer who has worked with vacation rental owners and managers on every continent but Antarctica (someday!). My copywriting agency, Guest Hook, helps vacation rentalists with their copy, content marketing, branding and marketing strategy. Before Guest Hook, I worked as a college writing instructor.

Conrad O'Connell

I am the founder of BuildUp Bookings, a digital marketing agency that creates winning digital marketing campaigns for travel & accommodations brands.



Have a question about VR Mastered, the educational boot camp, or video courses that is not covered in our FAQ?

Please contact us whichever way is easiest for you:

testimonial photo

Attending the Boot Camp took my vacation rental knowledge to a whole new level.

No matter where you are in the process, you will come away with a whole new tool box to play with.

You have made it all the way through the entire website…here is what’s next:

The vacation rental industry companies who sponsor the VR Mastered Boot Camp and the education and success of vacation rental owners and hosts like you:

Your time is valuable.

Learn how to be the best owner and host in hospitality and workflow.

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