Travelers are demanding an experience, not just a bed to place their head. Stand out from the crowd of properties with your marketing.
As a small business owner, you may not have a cohesive marketing plan and are one who relies on listing sites to fill your calendar.
It is time to pivot - to truly master your business.
Marketing is key to getting your vacation rental in front of people who want to experience your place and your area.
With the VR Boot Camp, you will begin to see yourself as a “set director” for a vacation, adding vacation to your home.
Marketing may feel scary to you.
We will walk you through each step of marketing in the VR Boot Camp:
Create a marketing plan
Refine property descriptions and headlines
Set up social media accounts
Write your first email newsletter
Travelers are looking for experiences, not 2 beds/2 baths.
And you will deliver an unforgettable experience to your guests, one that they will talk about for years to come.
People are eager for a vacation. You will learn how to lead them to the vacation of their heartfelt desires, step-by-step, through their internal objections, until they feel compelled to give you their credit card number.
You will learn how to write a compelling headline and words that trigger powerful emotions in future guests.
Your copy is really a love letter to your guests’ weary souls.
Listing sites are not evil and should still be an important part of your business plan.
We will cover a 10 point checklist so you can see where you excel and what areas you need to give some more attention to.
Then, we will tackle those areas together.
The average vacation rental sold in 2015 in the United States for $192,000. If you spent nearly $200k on a coffee shop, I bet one of the first things you would do is to get a website.
Yet websites is an area where many owners fail.
Guests see you as a professional if you have invested the time and funds into a website. In addition, you have unlimited space to talk up not only the experience you offer, but the experience your area offers.
There are only a few options we highly recommend for personal websites, depending on your needs as an owner:
a robust WordPress site
Tyann’s beautiful OnePage (this site is built on it)
a few high capability software solutions
We will cover the benefits and the disadvantages of each choice, helping you decide what the right fit is for your business.
And if you are highly motivated, you can choose to even leave the VR Boot Camp with your new website live.
You will spend focused time in small groups, with laptops out, to finally crack the code to Facebook and YouTube marketing, the two highest ROI social media platforms for travel.
We will also touch on Pinterest and a free tool to make your own memes.
What’s a meme, you ask? No worries, we have got your covered!
Because movement captures eyes, you will learn how to use a free tool to create movies out of your photos, and we will build a campaign directed at your ideal guest using highly targeted Facebook tools.
Since Facebook knows everything about everyone already, you will harness that power to get your vacation rental property in front of interested future guests for a fraction of the cost of those who go at it alone, with much better results.
Simply the most effective marketing campaign around, email marketing will become part of your marketing plan.
After this session, you will come away with a free MailChimp account and a newsletter template. In just a few easy steps, you will gather all of the email addresses from those who have inquired about your property from listing sites as well as those who have booked through your HomeAway account.
You will also leave the VR Boot Camp armed with future email newsletters that you simply tweak for your own property, send to your email list, and enjoy their beautiful effectiveness.
Photography and Video
Important and elusive.
We will show you how to conquer one of the most important aspects of your marketing plan.
And bonus, you will get a professional head shot done by Tyann Marcink ($200 USD value).
Travelers are drawn to video.
We will teach you how to make short video clips perfect for your social media posts that will engage travelers looking to become your guests.
But not just record them on your smartphone. We will sit down and do quick edits to add music and text to engage viewers.
Are you heaping on the warm fuzzies or treating them like unwelcome houseguests?
With our toolkit of hospitality “must-dos” and live demonstrations, you can ensure your guest’s first word when they step through the door is “Ooooo!” and not “Oh.”
At the VR Boot Camp, we will not only tell you how to be hospitable, but we will show you hospitality.
You will love learning by immersion.
Do you speak linens? After our VR Boot Camp, you will!
We will talk about the best sheets, towels and blankets in the biz, and how to tuck and fold like a hospitality professional. Follow our tips and we guarantee guests will mention your attention to detail in their reviews.
The “little things” are the next frontier of successful vacation rentals.
Learn which amenities should you make standard at your property…and which you can skip to save some money.
We may even send you home with a certificate of excellence.
If you want to attend the VR Boot Camp, but it isn’t possible for now…don’t despair.
We are putting together a giant video course bundle that takes the best of each of us, all together, for you to learn from the comfort of your laptop and pajamas.
Even more exciting…
Boot Camp attendees get the video courses for free!
More information will be released shortly.
Note: The video course bundle is not the exact same information as what will be at the Boot Camp. Some of the parts will overlap and other parts will be different. The video course is not a substitute for the Boot Camp, but it will hold you over until you are able to make it to the Boot Camp.
When is the VR Boot Camp?
Next one will be Fall 2017. Exact dates are being finalized.
What airport should I fly into?
We will let you know once we know.
How do I get to the VR Boot Camp?
Flying or driving is best, although a horse and carriage is more scenic.
Where will we stay during the VR Boot Camp?
We will let you know, but you can guarantee that it will be incredible.
May I bring my spouse/significant other/best friend/teammate?
Yes! If they plan to attend the Boot Camp, we have a special price for them. If they want to just hang out as a toursit while you are at the Boot Camp, they don’t need a Boot Camp spot. If they are going to share your room, there is no additional room charge. Basically, bring someone with you for more fun at a low cost!
Can I stay longer in the location for a little vacation?
Absolutely! We encourage you to do so.
Do you have industry companies who believe in you enough to sponsor the education at VR Boot Camp?
Yes, we do! Please visit them and let them know we sent you over. We will be teaching the advantages of using these companies at our boot camp as well.
My recent adventures took me down the face of a slippery cliff off the Na Pali Coast in Kauai and into a secret cave with 20 sleeping sea turtles. I have dangled my feet from the edge of canyons and climbed poles to get “the shot.”
My passion for photography and vacation rentals truly makes my eyes sparkle.
Considered the industry leader in vacation rental photography, I also have the advantage of the property owner’s viewpoint, as I have two properties in Branson, Missouri and have hosted over 5,000 guests since 2007 with well over 200 online reviews.
In addition, I am an owner consultant for HomeAway and teach the vacation rental niche to photographers.
I have written two books and created a video course on vacation rental photography as well as teach workshops on the subject and presented at industry conferences, including:
Vacation Rental World Summit
Vacation Rental Success Summit
See the articles I have written for HomeAway and other companies and magazines here.
Follow my adventures, photography tips, and vacation rental insights at tyannmarcink.com.